Tag Archives: patagonia

one day in 1968

being one of eleven very close cousins, i was a ‘hand-me-down’ kid.  every winter, we’d rummage through our snow gear, pass down the seemingly shrunken items & inherit a new set of roomy ones.  i can still hear my mom: “it’s one of those really soft fleece, those patagonia ones, great quality… lasts forever.”  an unappreciative pre-teen, i’d toss it on, whatever.

who knew, twenty years later i’d be singin’ a new tune — alongside the spirited sounds of ugly casanova, jack johnson, mason jennings, james mercer & love as laughter on the soundtrack for the recently released film: 180˚ south.

i’ve fallen in love with fleece in a whole new way.

from director and surfer chris malloy, the film follows adventurer jeff johnson as he retraces the epic 1968 journey of yvon chouinard and doug tompkins to patagonia.

here’s a bit of footage from the original journey in 1968

“when open country is gone. we will be gone with it.” over the years, yvon chouinard has remained true to his words, channeling his genuine love for the wild into the products offered first by chouinard equipment & later by patagonia. patagonia is a rare, admirable company designed with corporate social & environmental responsibility at its core. long before csr had known significance, it was inherent in patagonia, where they’ve been leveraging sustainable manufacturing processes and utilizing eco-friendly materials for years. according to patagonia, “we evaluate raw materials, invest in innovative technologies, rigorously police our waste & use a portion of our sales to support groups working to make a real difference. we acknowledge that the wild world we love best is disappearing…we believe in using business to inspire solutions to the environmental crisis.”

the company’s widespread environmental efforts are remarkable, a few of which include: 1 percent for the planet, freedom to roam, conservacion patagonica, common threads, conservation alliance, and many, many more.

little hobo project loves patagonia. we commend them for paving the way for the undeniably imperative corporate social and environmental responsibility that will shape the future. we commend them… for exemplifying it from the heart.

as we all know, this is a critical time for planet earth. in 2005, some 60% of ecosystem services evaluated by the millennium ecosystem assessment were being degraded or used unsustainably, and human consumption was already depleting resources twenty percent faster than the earth could renew them (prugh, assadourian, 2003). between five and twenty percent of plant and animal species on earth are now threatened with extinction (adams, jeanrenaud, 2008). over 850 million people were undernourished in 2000-2002, up 37 million from the period of 1997-99 (adams, jeanrenaud, 2008). worse, it’s escalading.

according to scholars dexter dunphy, andrew griffiths & suzanne benn, “some traditional organizational values & forms are not sustainable &, unless significantly reshaped, will continue to undermine the sustainability of society & the planet. corporations have contributed to the problems and they must therefore be part of the answer.” true story.

 

we’re shamelessly excited about patagonia’s relatively recent entry into the australian market. we can’t wait to see its positive presence penetrate all the industries through which little hobo project is wandering– extreme sports, film, music, travel & arts.

“you know where i want to be right now? is right here. nowhere else. not in the future. not in the past…i just live for the moment.” – yvon chouinard…              now you, put your ear buds in, play the song below, enjoy the moment.

bonus: the tin shed, worth exploring, packed with goodness

jh